How Marketers Are Driving the Agenda in Extraordinary Times (Marketing in the COVID-19 Age Series)
Marketers across categories and around the world have stepped forward in profound ways, and in the face of profound challenges, to enable their companies to respond to the Covid-19 crisis. Many have also begun to lay the foundation for renewed advantage as the crisis recedes. At this session, join three of the world’s top marketers, EY’s Toni Clayton-Hine, UL’s Kathy Seegebrecht and Stein IAS’ Tom Stein as they discuss the ways marketers are going far beyond business-as-usual to deliver deeply meaningful impact for their organizations in these extraordinary times. Tom Stein Chairman and Chief Client Officer Stein IAS Tom is a founding partner of the Agency and a leader and innovator in B2B marketing for more than 30 years. In 2017, Tom was among the first group of inductees into the ANA B2B Hall of Fame. Toni Clayton-Hine Chief Marketing Officer EY Toni Clayton-Hine is the chief marketing officer for EY Americas, the $15-billion professional services firm globally known as Ernst & Young LLP. Kathy Seegebrecht Chief Marketing Officer UL As SVP, Chief Marketing Officer, Kathy has helped to define UL’s brand and its role in the world to empower trust and enable smarter decisions. Cost: This is a FREE event.